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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used toaccommodate this setup?

A) Scheduled Automation
B) Wait Activity
C) Triggered Automation

2. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Copy Insights
B) Einstein Email Recommendations
C) Einstein Messaging Insights

3. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Ensure preferred channel is available in subscriber data.
C) Send both email and SMS to ensure subscribers get NTO's messages.

4. Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have been through a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?

A) Reports - Journey Engagement
B) Journey Builder - JourneyHistory
C) Datorama Reports - Journey Performance

5. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Tracking Data Extract file transfer
B) Datorama pivot Table
C) Campaign Email Tracking Report

Solutions: