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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A) A prospect clicking on a tracked link in an email
B) A prospect sending an email to their assigned user
C) A prospect being converted from a Lead to a Contact
D) A prospect submitting a form on a landing page

2. What information is required when creating a prospect manually?

A) Campaign, Company, Email, Score
B) Account, Email, Profile, Score
C) Campaign, Email, Full Name, Profile
D) Campaign, Email, Profile, Score

3. An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?

A) Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
B) Use a completion action on the form to automatically add anyone who completes it to the list.
C) Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
D) Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

4. What is a good way in Salesforce to verify that a record is syncing to a prospect in Marketing Cloud Account Engagement?

A) The first and last name fields are not empty
B) The lead/contact URL in Salesforce contains "Marketing Cloud Account Engagement"
C) The Marketing Cloud Account Engagement sync checkbox is checked
D) The Marketing Cloud Account Engagement URL field is not empty

5. A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

A) Create a dynamic list based on Product Name.
B) Create an automation rule based on product Name.
C) Create a segmentation rule based on Product Name.
D) Create a completion action based on Product Name.

Solutions: