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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
| Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Lead Management | 24% | - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule |
| Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
Which three activities would make a prospect active?
Choose 3 answers
Correct Answer: A,D,E 🗳️
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An engagement studio action step is scheduled to send an email on March 20th.
What should happen to the prospects who reach this step after that scheduled day?
Correct Answer: D 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
What factors are involved with and determine email deliverability?
(Choose 2)
Correct Answer: B,C 🗳️
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How can you ensure your email doesn't get stuck in spam?
Correct Answer: A 🗳️
Explanation: Only visible for TestPDF members. You can sign-up / login (it's free).
How can you delete a prospect?
Correct Answer: D 🗳️
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