The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.
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The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: API | 22% | - Response handling and error management - OAuth authentication and access token usage - API objects, methods, and routes (REST & SOAP) |
| Topic 2: Data Management | 22% | - Data impact from operations like Contact Delete - Import activities and file formats - SQL queries and best practices for data extensions - Data extraction methods and send logs |
| Topic 3: Security | 7% | - Security best practices in Marketing Cloud - Data security options and controls |
| Topic 4: Programmatic Languages | 35% | - AMPscript syntax, functions, and processing - Server-Side JavaScript (SSJS) usage and best practices - Implement development best practices - Programmatic subscriber exclusion and dynamic content |
| Topic 5: Data Modeling | 14% | - Understand contact record relationships across channels - Configure account Contact model - Differentiate data extension types and uses - Explain Contact Delete process and impact |
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