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| Section | Weight | Objectives |
|---|---|---|
| Manage Marketing Contacts, Leads and Segments | 25% | - Create and manage contacts and leads - Build static and dynamic segments - Lead scoring and qualification |
| Event Management and Budgeting | 15% | - Manage media plans and rate cards - Set up and manage events/webinars - Track marketing budgets and expenses |
| Create and Execute Marketing Campaigns | 25% | - Design multi-channel campaigns - Automate workflows and customer journeys - Manage email marketing and templates |
| Analytics, Reporting and Integration | 10% | - Generate marketing reports and dashboards - Integrate with Dynamics CRM - Analyze campaign performance |
| Configure and Manage Core Dynamics Marketing | 25% | - System navigation and settings - Marketing calendar and workspace - User roles and security |
1. Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?
A) Use the Mass Update option.
B) Import the contacts into the marketing list.
C) Import the registrations into the marketing list
D) Use the Microsoft Excel option.
2. What is the purpose of the Validate button in the Campaign Automation Flowchart?
A) to check whether the current user has permission to activate the campaign
B) to check whether all the records associated with the campaign have been activated
C) to validate that the individual steps of the campaign meet the activation requirements
D) to validate the email addresses of email message recipients
3. Which statement about reviewing and approving routed items is true?
A) Approvers can provide comments and select the status for an item only once.
B) Approvers can update their comments for items that have completed the approval process.
C) Approvers can provide comments for an item until the approval process is complete.
D) Approvers can provide comments for an item until another approver provides comments
for that item.
4. How can media plans be associated with jobs?
A) A media plan can link to only one job at the header and the item level.
B) A media plan can link to different jobs at the header level and the item level.
C) A media plan can link only from the header to one job.
D) A media plan can link only from the items to one job.
5. Which item type should you use in Microsoft Dynamics Marketing when creating items that users will select from time slips?
A) Items/Services
B) Component Item
C) Standard Item
D) Taxable Item
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: B |
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