Salesforce Marketing-Cloud-Developer Exam Prep Guide: Prep guide for the Marketing-Cloud-Developer Exam
2024 New Preparation Guide of Salesforce Marketing-Cloud-Developer Exam
Salesforce Marketing-Cloud-Developer certification exam consists of 60 multiple-choice questions that need to be completed within 105 minutes. Marketing-Cloud-Developer exam is designed to evaluate the candidate's knowledge of Marketing Cloud's various features, including Journey Builder, Data Extensions, Content Builder, and Automation Studio. Candidates are required to score at least 68% to pass the exam and earn the Salesforce Certified Marketing Cloud Developer certification.
NEW QUESTION # 21
NTO wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3
- A. Content Builder Send Flow
- B. Journey Builder Send SMS Activity
- C. Journey Builder Send Email Activity
- D. Automation Studio Send Email Activity
- E. Send Marketing Cloud Email in Sales or Service Cloud
Answer: A,C,D
NEW QUESTION # 22
A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.
Which syntax should the developer use?
- A. /" This is a comment */
- B. // This is acomment
- C. < !- This is a comment
- D. -- This is a comment
Answer: A
Explanation:
In AMPscript, comments can be added within a code block using the/* comment */syntax. This allows developers to include notes or explanations without affecting the execution of the script.
* Example:
ampscript
Copy code
%%[ /* This is a comment */ SET @var = "value" ]%%
NEW QUESTION # 23
How many month of data can a developer query from the tracking data views (_Sent, _Open, _Click)?
- A. Six Months
- B. One Month
- C. There is no limit
- D. 12 Months
Answer: A
Explanation:
The tracking data views in Salesforce Marketing Cloud, such as_Sent,_Open, and_Click, store data for a limited period.
* Data Retention Period: Salesforce Marketing Cloud retains tracking data for up to six months in the data views. This means that developers can query up to six months of tracking data using these views.
NEW QUESTION # 24
Customer data has been imported into a staging data extension andneeds to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers
- A. WHERE, ISDATE, CONVERT
- B. CASE, ISDATE, CAST
- C. UPDATE, ISDATE, CONVERT
- D. CASE, ISDATE, CONVERT
Answer: B,D
Explanation:
To normalize customer data in a staging data extension where a text field named 'birthday' contains date values in various formats, the developer can use the following SQL keywords and functions:
* CASE, ISDATE, CONVERT (A)- These functions can be used to handle different date formats and convert them into a consistent format.
* CASE, ISDATE, CAST (C)- Similar to the above, CAST can be used to convert text to date format if ISDATE returns true.
Example SQL query:
SELECTCASEWHENISDATE(birthday)=1THENCONVERT(DATE,
birthday)ELSENULLENDASnormalized_birthdayFROMStagingDataExtension
References:
* Salesforce Marketing Cloud SQL Reference
* SQL CASE and ISDATE Functions
NEW QUESTION # 25
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.
In which way could the developer create the CTA link?
- A. Append EmailAddress to the URL as an encoded parameter.
- B. Append SubscnberKey to the URL as an encoded parameter.
- C. Use the AMPscript CloudPagesURLfunction.
Answer: C
Explanation:
To create a Call-To-Action (CTA) link in an email that will display personal information about the subscriber on a landing page, the developer should use theAMPscript CloudPagesURL function (A). This function generates a URL for a CloudPage and can include parameters such as SubscriberKey or EmailAddress, which will be passed to the landing page securely.
Example usage:
rectTo(@url)=%%">View Your Information</a>
This ensures that the SubscriberKey is securely passed to the CloudPage without exposing it directly in the URL.
References:
* Salesforce Marketing Cloud AMPscript Guide: CloudPagesURL
* Salesforce Marketing Cloud Documentation
NEW QUESTION # 26
NTO puts the word TEST at the beginning of the namefor each test email. Which query would return the subs who were sent those emails?
- A. SELECT * FROM _Job J INNER JOIN _Sent S on J.EmailName LIKE 'TEST%'
- B. SELECT * FROM_Job J INNER JOIN _Sent S ON.JobID = S.JobID WHERE J.EmailName LIKE
'TEST%' - C. SELECT * FROM _Job INNER JOIN _Sent on JobID = JobID WHERE EmailName LIKE 'TEST%'
- D. SELECT * FROM _Job J INNER JOIN _Sent S on J.JobID = JobID = S.JobID WHERE J.EmailName
= 'TEST%'
Answer: B
Explanation:
To retrieve subscribers who were sent emails with names starting with "TEST," we need to join the_Joband
_Sentsystem data views on theJobIDfield and filter by theEmailNamefield using aLIKEcondition.
* Join Condition: The correct join condition between_Joband_SentisON J.JobID = S.JobID. This ensures that we are linking the job and sent data correctly.
* EmailName Filter: We useJ.EmailName LIKE 'TEST%'to filter for emails whose names start with
"TEST".
SELECT*FROM_Job JINNERJOIN_Sent SONJ.JobID=S.JobIDWHEREJ.EmailNameLIKE'TEST%'
NEW QUESTION # 27
What parameter should a developer include to ensure the MobileConnect Contact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?
- A. subscribers
- B. emailaddress
- C. phonenumbers
- D. mobilenumbers
Answer: D
NEW QUESTION # 28
Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website. Which API should be used for this? Choose 1.
- A. Journey Builder API
- B. Personalization Builder API
- C. Transactional Messaging API
- D. Event Notification API
Answer: C
NEW QUESTION # 29
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscibers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best pratice should the developer follow to control the unique and default content?
- A. Use the DataExtensionRowCount function
- B. Use the Lookup, Row and Field functions
- C. Use the LookupOrderRows and Row functions
- D. Use the RowCount function and an IF statement
Answer: D
NEW QUESTION # 30
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?
- A. Sendable data extension with SubscriberKey and EmailAddress fields
- B. Non-sendable data extension with SubscriberKey field
- C. Sendable data extension with SubsciberKey field
- D. Contact Delete process does not delete rows from data extensions
Answer: B
NEW QUESTION # 31
Which of the following is a valid comment within an AMPscript code block? Choose 1.
- A. // comment
- B. - comment -->
- C. --comment
- D. /* comment */
Answer: D
NEW QUESTION # 32
A developer needs to push real-time updates of the company's product catalog to a data extension.
Which two API options are available? Choose 2 answers
- A. Upload a file to the Enhanced SFTP for import
- B. Use the DataExtension SOAP object
- C. Use the DataExtensionObject SOAP object
- D. Use the /hub/vl/aataevents REST route
Answer: C
NEW QUESTION # 33
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
- A. Populations are used to create large subgroups Contacts.
- B. Populations need to be added to an Attribute Group.
- C. No more than three Populations should be created.
- D. Populations should be used for segmentation
Answer: A,C
NEW QUESTION # 34
A new record is appended to the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?
- A. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1
- B. SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey
- C. SELECT TOP 1 SubscriberKey FROM Orders
- D. SELECT DISTINCT SubscriberKey FROM Orders
Answer: B
NEW QUESTION # 35
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
- A. No more than three Populations should be created.
- B. Populations are used to create largesubgroups Contacts.
- C. Populations should be used for segmentation
- D. Populations need to be added to an Attribute Group.
Answer: A,D
Explanation:
Regarding Populations in Contact Builder:
* Populations need to be added to an Attribute Group (B)- This is necessary to define the relationship between the population and the associated data extensions and attributes.
* No more than three Populations should be created (C)- Creating more than three populations can lead to performance issues and complexity in managing contacts.
References:
* Salesforce Marketing Cloud Contact Builder
* Populations in Contact Builder
NEW QUESTION # 36
A developer wants to extract tracking data from the Market Activity in the user interface.
Which option would be available to extract the data"?
- A. Journey Builder
- B. REST API
- C. Automation Studio
Answer: C
NEW QUESTION # 37
A developer created a landing page in CloudPages which return unique content when subscriber data is located on a related data extension. The developer does not know if all subscribers have rows in the related data extension, and want default content to render if no subscriber data is found on the related data extension. Which best practice should the developer follow to control the unique and default content?
- A. Use the DataExtensionRowCount function
- B. Use the Lookup, Row and Field functions
- C. Use the LookupOrderRows and Row functions
- D. Use the RowCount function and an IF statement
Answer: D
NEW QUESTION # 38
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Salesforce Marketing Cloud Developer certification is an essential certification for anyone who wants to develop and implement marketing solutions using the Salesforce Marketing Cloud platform. Salesforce Certified Marketing Cloud Developer Exam certification provides developers with the necessary skills and knowledge to build and customize automation workflows, campaigns, and custom solutions using content management tools. By obtaining this certification, developers can demonstrate their expertise, enhance their technical skills, and gain a competitive edge in the job market.
Latest Questions Marketing-Cloud-Developer Guide to Prepare Free Practice Tests: https://freedumps.testpdf.com/Marketing-Cloud-Developer-practice-test.html
