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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?

A) Switching
B) Filtering
C) Mapping
D) Segmentation

2. In Unica Campaign, what option in the schedule process allows a customer to call a script or program on the server?

A) Use the "Server Admin" option in the Schedule Process box.
B) Use of a custom macro in the Schedule process box.
C) Use the "Send Trigger" option in the Schedule Process Box.
D) Use the "Custom run" option in the Schedule Process box.

3. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Personalization
C) Parameters
D) Fulfillment

4. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Design the campaign on paper and determine the goals for the campaign.
C) Create the offers, mail list, and call list.
D) Create strategic segments.

5. In Unica Campaign, a user can add a new flowchart to a campaign either by creating a new one, or by what other method?

A) Run the "Create Flowchart" script.
B) Select "New Flowchart" from the Options menu.
C) Copy an existing flowchart.
D) Create a new row in the target cell spreadsheet.

Solutions: