Microsoft MB2-720 - Functional Application in Microsoft Dynamics Marketing

Microsoft MB2-720 Actual PDF
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Aug 05, 2026
  • Q & A: 90 Questions and Answers
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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Manage Marketing Contacts, Leads and Segments25%- Build static and dynamic segments
- Lead scoring and qualification
- Create and manage contacts and leads
Analytics, Reporting and Integration10%- Integrate with Dynamics CRM
- Analyze campaign performance
- Generate marketing reports and dashboards
Create and Execute Marketing Campaigns25%- Design multi-channel campaigns
- Automate workflows and customer journeys
- Manage email marketing and templates
Configure and Manage Core Dynamics Marketing25%- System navigation and settings
- User roles and security
- Marketing calendar and workspace
Event Management and Budgeting15%- Track marketing budgets and expenses
- Set up and manage events/webinars
- Manage media plans and rate cards

Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. What is the effect of changing the Interval value on a media plan?

A) It changes the available start dates and end dates.
B) It changes the available calendar options.
C) It changes the display of the analytical data.
D) It sets up the basic format of the media plan for data entry.


2. Which action posts an expense to the associated general ledger account in Microsoft Dynamics Marketing?

A) printing a check
B) submitting an estimate
C) submitting an expense
D) submitting a purchase order


3. Your company uses a marketing list to track registrations to the company newsletter. At an industry event, 200 new contacts register to receive the company newsletter.
How can you create all the contacts and add them to the marketing list at the same time?

A) Use the Mass Update option.
B) Import the contacts into the marketing list.
C) Import the registrations into the marketing list
D) Use the Microsoft Excel option.


4. You create an approval request that has three approvers and set the routing to Sequential (all).
How does Microsoft Dynamics Marketing deliver the approval requests?

A) to each approver in the specified order until one approver rejects the request
B) to each approver in the specified order until one approver approves the request
C) to all approvers in the specified order regardless of the responses
D) to all approvers at the same time


5. What do cross-campaign rules control?

A) The maximum number of mailing lists a contact can subscribe to.
B) The maximum number of times the contact can be counted in campaign result metrics.
C) The maximum number of campaign-related email messages that can be sent to a contact in a specified time period.
D) The maximum number of campaigns a contact can participate in.


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: A
Question # 4
Answer: B
Question # 5
Answer: B

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