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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of gathering Shopper Data in category management?

A) To track the shipping process of products
B) To increase the number of products on store shelves
C) To monitor employee performance in stores
D) To identify clear insights that guide actions and decisions

2. What is the definition of pricing and its role in the category management process?

A) Pricing is the process of setting promotional discounts to attract more shoppers.
B) Pricing is the monetary value assigned to a product or service, and it directly impacts sales volume, shopper behavior, and category performance.
C) Pricing is the method of categorizing products based on their market value.
D) Pricing is the calculation of production costs to determine a product's retail price.

3. What does Shrink % measure in inventory management?

A) The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
B) The percentage of inventory replenished to maintain stock levels.
C) The percentage of profit generated from promotional activities.
D) The percentage of inventory sold during a specific time period.

4. How do planograms support stakeholders across the organization?

A) They are used by shoppers to find products in stores.
B) They are used to determine shelf placement in stores.
C) They generate essential data that influences supply chain, shopper experience, and in-store execution.
D) They are used by buying teams to place purchase orders.

5. What is the formula used to calculate Sales per Point of Weighted Distribution (SPWD)?

A) ACV Weighted Distribution - Total Sales
B) Total Sales x ACV Weighted Distribution
C) ACV Weighted Distribution / Total Sales
D) Total Sales / ACV Weighted Distribution

Solutions: