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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Email Marketing | 20% | - Explain how to use dynamic content in emails
- Describe how to manage email templates
- Explain how to analyze email performance metrics
- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR)
- Explain how to create and send emails
|
| Administration | 11% | - Describe how to configure and manage email sending domains
- Explain how to set up and manage connectors (e.g., Salesforce CRM)
- Explain how to configure Account Engagement settings
- Describe how to manage users, roles, and permissions
|
| Visitors and Prospects | 8% | - Describe how prospects are tracked and identified
- Explain how visitors are converted into prospects
- Explain the differences between visitors and prospects
|
| Lead Management | 24% | - Explain how to configure and manage scoring and grading
- Describe how to manage prospects in the recycle bin
- Describe how to set up and manage assignment rules
- Explain how to use automation rules for lead management
|
| Engagement Studio | 17% | - Explain how to design and build Engagement Studio programs
- Explain how to test and activate Engagement Studio programs
- Describe how to use triggers, rules, and actions
- Describe how to analyze Engagement Studio performance
|
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Explain how to create and configure Account Engagement forms
- Describe how to use dynamic content
- Describe how to use form handlers
- Explain how to create and publish landing pages
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
- A. Primary - Campaign Source Attribution
B, Einstein Attribution
- B. Account-to-Opportunity Matching
- C. First Touch Model
Answer: C
LenoxSoft dispatches service technicians to customer locations when their hardware is malfunctioning. After a service call, a customer service satisfaction rating is recorded and stored on the Case object in Salesforce. The LenoxSoft marketing team would like to use a high (>8) rating to classify a prospect as "Satisfied." Satisfied customers need to be automatically added to a specific engagement program for future up-selling.
What process would accomplish this in Marketing Cloud Account Engagement?
- A. Marketing Cloud Account Engagement custom object mapped to the Case object > Dynamic list where prospects match when the Case prospect custom object has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
- B. Workflow to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Static list and add prospects who have a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- C. Marketing Cloud Account Engagement custom object mapped to the Case object > Static list and add all prospects whose Case prospect custom object has a satisfaction rating over 8 > Use the static list as the recipient list on an engagement program
- D. Lookup field to copy the satisfaction rating from cases to contacts and map that field to Marketing Cloud Account Engagement prospects > Dynamic list where prospects match when the prospect has a satisfaction rating over 8 > Use the dynamic list as the recipient list on an engagement program
Answer: A
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?
- A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
- B. Enable custom field creation via the Salesforce Connector.
- C. Manually create and map custom fields in Marketing Cloud Account Engagement.
- D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
Answer: C
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A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Segmentation rule
- C. Automation rule
- D. Dynamic list
Answer: C
LenoxSoft is moving their forms from an external vendor into Marketing Cloud Account Engagement. The forms contain both default and custom fields. They want the forms to be hosted by Marketing Cloud Account Engagement for tracking purposes, but want to retain the same look and feel.
Which two actions should be taken to achieve this?
Choose 2 answers
- A. Import the list of custom fields used on their forms to create the fields in Marketing Cloud Account Engagement.
- B. Create the existing form links as custom redirects in Marketing Cloud Account Engagement for tracking.
- C. Migrate the HTML and CSS of the current form into a new Marketing Cloud Account Engagement layout template.
- D. Create the custom fields needed for the forms individually in Marketing Cloud Account Engagement.
Answer: C,D
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