Salesforce MCE-Con-201 - Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) maintains a blog for key outdoor enthusiast influencers to use in sharing their experiences with NTO equipment and the outdoors. NTO also sends out a weekly email newsletter, and they want to include links to the latest blog entries as part of the newsletter.
Which two solutions could pull in the RSS feed at the time of send? (Choose 2 answers)

A) External Content
B) Dynamic Content
C) Personalization Strings
D) AMPscript

2. Northern Trail Outfitters has recently configured MobileConnect and wants to perform single send- outs from within MobileConnect using data extensions that contain automatically refreshed segments. Which two fields would need to be added to enable these data extensions for sending? (Choose 2 answers)

A) A field of Locale type containing the country code
B) A field of Locale type containing the locale code
C) A field of Phone type containing the mobile number
D) A field of Text type containing the country code plus mobile number

3. Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years.
They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? Choose 2 answers

A) Replace the current data extension with a new data extension configured with a Retention Period.
B) Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C) Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D) Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.

4. Northern Trail Outfitters wants to have a periodic, dynamic newsletter sent to a set data extension, but the data in this data extension will be regularly updated, and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A) Journey that allows re-entry after exiting
B) Scheduled Automation utilizing Triggered Send Emails
C) Single Send Journey
D) Scheduled Automation using a Send Activity

5. Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP). They send regularly 300,000 messages. What should they be aware of with respect to sender reputation?

A) They should have a shared IP since their volume is under 500,000 messages per month.
B) They should send at least 250,000 messages per month to maintain their sender reputation.
C) They should have one dedicated IP address for every 100,000 messages sent per month.
D) They should have one SAP for transactional sends and another for commercial sends.

Solutions: