Microsoft MB-220 - Microsoft Dynamics 365 Marketing Functional Consultant
- Exam Code: MB-220
- Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
- Updated: Oct 24, 2026
- Q & A: 250 Questions and Answers
The exam details are not published on the official webpage, but it is known that the test is available in the English language only. The exam can be taken as an online proctored option or at the Pearson VUE centers at a price of $165. This sum is applicable to the individuals who pass the test in the United States. If you are located in another country, this fee can be different for you. To know the actual pricing, refer to the Microsoft site.
The Microsoft MB-220 validation tries to educate the test-taker about a wide range of topics. Concepts like marketing configuration application, creating & managing the marketing form, and customer journey are explained easily. Overall, there are eight domains included in this exam:
An in-service marketing consultant can hone his skills in customer journey management in such a scope. How to publish a customer journey, implement targets, and determine content types are covered by such a topic.
The learning of this objective covers the topics like creating surveys, preview the surveys, and the management of survey responses.
A fundamental understanding of managing segments and subscription center lists is covered in an extensive manner in this objective.
Ways to create events and webinars, the event team creation, set up sessions, sending invitations, speaker management, handling social media posts, and management form creation is what this area tries to explain.
Skills essential for configuring portal integration, social media, data protection tools, portal integration, and templates can be gained effectively in this first exam domain.
Creating marketing forms and marketing pages is the focused learning on the third portion. Creating & adding content, adding forms, and many other functions related to the marketing forms and pages are the learning outcomes here.
This section is compact and explains the fundamental expertise required for creating and managing accounts, contacts, and leads with LinkedIn.
Creating a marketing email using a template, managing a subscription center, and adding mandatory fields are what a learner will gain as this segment ends.
The Microsoft evaluation MB-220 is 150-minute long if it contains labs and 130 minutes with no lab sessions and mainly consists of 40-60 questions. As a rule, there is no fixed number of items in the actual exam, which has led to no definite passing score. The only thing that one can comprehend about passing rates is that it is mandatory to score at least 70% of total marks to come up with flying colors in this evaluation. As far as language options are concerned, one can sit for such an exam in English only. The standard exam fee is $165 and should be paid towards the exam voucher, which is non-refundable and non-transferable.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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| Section | Weight | Objectives |
|---|---|---|
| Manage segments and preferences | 15-20% | - Manage consent and compliance - Create and manage segments - Manage subscription centers and preferences |
| Manage marketing channels | 25-30% | - Design and publish marketing pages and forms - Create and manage marketing emails - Manage text messages and push notifications |
| Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates - Configure application settings - Configure integration with other services |
| Manage customer journeys | 20-25% | - Design and implement journeys - Test, publish, and monitor journeys - Implement automation and branching logic |
| Analyze insights and reports | 10-15% | - Create and interpret reports and dashboards - Measure campaign performance |
| Manage events and webinars | 10-15% | - Integrate with webinar platforms - Manage registrations and attendance - Plan and configure events |
| Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
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