GAQM CWRM-001 - Certified Wholesale & Retail Manager (CWRM)
- Exam Code: CWRM-001
- Exam Name: Certified Wholesale & Retail Manager (CWRM)
- Updated: Aug 16, 2026
- Q & A: 0 Questions and Answers
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GAQM CWRM-001 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Business Communication | - Respond to selected texts in a manner appropriate to the context - Reflect on how characteristics of the workplace and occupational context affect learning - Interact successfully with audience in oral communication - Access and use suitable learning resources - Use a range of reading and/or viewing strategies to understand the literal meaning of specific texts - Identify and respond to manipulative use of language - Write/sign for a specified audience and purpose - Manage occupational learning materials - Function in a team - Conduct basic research and analyse and present findings - Use strategies for extracting implicit messages in texts - Use learning strategies - Draft own writing/signing and edit to improve clarity and correctness - Use strategies that capture and retain the interest of an audience - Use language structures and features to produce coherent and cohesive texts for a wide range of contexts - Explore and explain how language structures and features may influence a reader/viewer |
| Topic 2: Wholesale and Retail Operations | - Explain the flow of stock and sales through a wholesale/retail operation - Interact with customers - Explain customer behaviour - Create positive customer perceptions - Overcome customer objections - Resolve customer complaints - Build, ticket and dismantle promotional displays - The concept of shrinkage and losses within a wholesale and retail environment - Identify the store's target market - Close the sale - Maintain promotional displays - Identify product features and their benefits - Offer products to customers - Describe organisational promotional strategy - Identify products and ranges within your store - Segment the wholesale and retail sector - Establish the customer's need - Post-purchase product care - The wholesale & retail business environment |
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