Salesforce AP-216 - Marketing Cloud Personalization Accredited Professional

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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. Which scenario is a valid interaction studio use case?

A) Recommendations in email which are personalized at open time
B) Recommendations in email which are personalised at send time
C) Behavioural targeting with 3rd party audience data
D) Machine learning driven insights within a customer database

2. What are the two competitive advantages of interaction studio? [check]

A) Managers Consent
B) Monitors active time spent and true engagement
C) Integrated content management system
D) True Real-Time Decisioning

3. What is a rule criteria that you can use in the segment creation process?

A) Email Click Throughs
B) Social Mentions
C) Dimensions
D) Actions

4. What are the three types of ingredients available for a recipe?

A) Catalog-based and Trending
B) Promotions
C) Machine Learning
D) Co-Occurrence
E) Recommendations

5. Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?

A) Einstein Decision
B) Einstein recipes
C) Promotion
D) Catalog items

Solutions: