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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What set of steps should you follow in order to analyze the differences between male and female cellphone purchasers according to a relative index of traits?

A) Create separate audiences of male and female cellphone purchasers and run separate Audience Profile reports and compare them in order to analyze the differences.
B) Create an audience of cellphone purchasers and run an Audience Profile report to analyze the difference between male and female users.
C) Create an audience of cellphone purchasers and run an Audience Discovery report to analyze the difference between male and female users.
D) Create separate audiences of male and female cellphone purchasers and run separate Audience Discovery reports and compare them in order to analyze the differences.

2. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) User data API
B) Mobile direct ingest
C) Image pixel
D) Asynchronous javascript tag

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Suppress 1st party converters to ensure that you are only reaching prospects.
B) Set up logic if user qualifies for multiple audience segments.
C) Ensure client is enabled on Match Multiplier.
D) Recommend leveraging Broad match where possible.
E) Place BlueKai JSON tag in header of page before page content loads.

4. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Batch server data transfer
B) Paste a pixel campaign delivery.
C) User Data API
D) JSON return tag
E) Real-time server data transfer

5. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps support different IDs.
B) The apps receive data via different win frequencies.
C) You cannot create a single campaign to deliver to multiple app partners.
D) The apps are ranked different priorities.
E) The apps use different delivery methods.

Solutions: