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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Automation and Journey Builder | 10% | - Implement decision split logic
- Design complex multi-step journeys
- Configure wait and engagement activities
|
| Email Marketing Advanced Concepts | 25% | - Implement advanced segmentation strategies
- Design A/B and multivariate test strategies
- Configure dynamic content and personalization
- Optimize email deliverability
|
| Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels
- Define cross channel campaign strategy aligned with business objectives
- Design customer journey touchpoints
|
| Analytics and Reporting | 15% | - Interpret attribution models
- Analyze cross channel performance metrics
- Build custom reports and dashboards
|
| Mobile Messaging (SMS and Push) | 20% | - Design mobile customer journeys
- Implement mobile opt-in management
- Configure SMS and push notification campaigns
- Apply compliance and regulatory requirements
|
| Advertising and Social Integration | 15% | - Implement audience synchronization
- Configure Advertising Studio integrations
- Leverage Social Studio capabilities
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Question 1
Select features Einstein content selection, Select 2
A. Uses open time email content
B. Content selection based on business rules
Question 2
What is true about shared entry event.
A. Yon can use filter for entry audience segregation.
B. Data extension created by it can be modified.
C. It cannot be modified.
Question 3
Which two functions does Einstein Copy Selection do for marketing campaigns?
A. Determines how many subscribers will engage with the message.
B. Analyze click results to find out which assets spark the most engagement among customers
C. Send personalized content for each customer when they open email messages
D. Use aggregate daily engagement metrics to optimize content for the next day
Question 4
Which three factors are analyzed for each subject line by Einstein Copy Insights?
A. Phrases that spark engagement
B. Spelling Errors
C. Emotional tone
D. Frequently used phrases
E. Improper punctuation
Question 5
How does the Wait by Duration activity in Journey Builder work?
A. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
B. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
D. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
Solutions:
Question 1 Answer: A,B | Question 2 Answer: A | Question 3 Answer: B,C | Question 4 Answer: A,C,D | Question 5 Answer: C |